Marketing success is part art and part science. Even the most creative and engaging campaigns are sure to fall flat unless they are released at the right time, with the right message, to the right audience and on the right platform. There are many traditional and digital ways to get in front of new prospects and strengthen ties with existing customers; however, they each come with a price tag. Don’t waste money on efforts that yield little results. Achieve marketing success with the support of modern technology.
The marketplace is crowded and consumers are bombarded on all sides by clever marketing campaigns. Standing out in front of competitors requires clever advertising, yet you need to know how, where and when to deliver your message. It takes time and money to create, send and monitor messages and there is no guarantee each effort will result in leads or sales, or even capture the attention of your prospects. Hit your marketing targets by deploying an innovative customer relationship management (CRM) solution, like Microsoft Dynamics CRM.
Identify Where Your Customers Are and What They Want
Microsoft Dynamics CRM is an integrated solution connecting marketing and sales professionals with customer service and the data needed to satisfy both your prospects and customers. Marketing teams create marketing plans and budgets, manage milestones and deadlines, and build multi-channel campaigns within Microsoft Dynamics CRM. Upon creation, your team can then test, schedule, and monitor marketing efforts and the communications that result. Microsoft Dynamics CRM connects with popular social sites, including LinkedIn and Twitter, offering your team instant insight into what is being said about your company or products, as well as the sentiments of today’s consumers.
Gaining further insight into what attracts consumer attention, influences buying behaviors and other marketplace trends is all valuable information you can use to build stronger marketing campaigns and improve services to your customers. Microsoft Dynamics CRM includes powerful business intelligence and reporting features to measure marketing performance. Your team chooses the key metrics they want to follow, then monitors that data using dashboards and automatic alerts. Taking a closer look at the marketing campaigns will get you closer to understanding who your customers are and which channels they are active in.
Don’t waste any more time on marketing tactics that aren’t generating results. Contact PrenticeWorx for more information about using Microsoft Dynamics CRM to achieve marketing success.
